What I OFFFER
Creativity & Connection
I offer over 20 years of practical experience in designing and building websites. I strive to create beautiful, functional, mobile-responsive designs. I'm emphatic, sensitive, and intuitive. I pride myself on building a genuine connection with the people I work with and being in tune with customer needs. I practice user-centered principles and continue to seek new innovative approaches to creative thinking while using the latest tools to speed up the process.
What am I doing
Latest
Projects
With every project I work on, I strive to contribute to a holistic digital solution and advocate for the end-user.
The NITTY GRITTY
My Process
My inspiration comes from many sources and also from feedback from my clients. Feedback keeps the customer happy and also further improves my skills. As a designer, I aim to create designs that users will find easy to use and pleasurable. Design can mitigate stress and even change the perception of what we see and experience.
PLANning & discovery
Typically, I will start with reviewing the discovery document and attend kickoff meetings to gather requirements. This is the phase where I also learn more about the users by conducting the following:
• User research
• Competitor analysis
• Generate user surveys and interviews (or shadowing the user)
• Analyze data
• Understand workflow processes
BUILD
During the build process, I find continual communication works best. Having those conversations with the users, product owner, stakeholders, and the dev team to ensure that the designs are according to the requirements. Validate and evaluate the design in order to identify areas where improvements are needed. This phase includes:
• Generate ideas and brainstorm (initial hand sketches)
• Create userflows of use cases
• Create wireframes
• Gather feedback from users and stakeholders
• Usability Testing
Follow-Up
Typically, follow-up is constant. Prior to the dev team beginning production, I tend to continually involve the stakeholders, PMs, and development to ensure that the designs can be adequately reproduced into code.
• Iterate based on feedback from users and stakeholders
• Stakeholder sign-off
“The greatest glory in living lies not in never falling, but in rising every time we fall.”
